Introducing the Markets Newest Social Media and Latino Marketing Company
Since the US Census in 2010, there have been articles, online posts, and blogs, as well as television reports published, announcing and almost celebrating the huge size, growth, and income potential of the Latino market. Nearly a year later, many organizations are still contemplating how to tackle Latino marketing, local company Social Climb has wrapped their arms around it, melted it down to a clear message and taken it to the Internet and marketing offices of local businesses, non-profits and even government offices in Denver. With the clear goal of helping the organizations connect, communicate and earn more, the duo is already beginning to make a difference to the bottom-line of area business owners.
Jamie Gallegos and Debra Rodriguez, owners of Social Climb in Denver, help traditional and Latino-owned businesses capitalize on the hundreds of millions of social media users today. Social media is an affordable, effective media option today, especially when integrated with already successful traditional options… and when targeting Colorado Latinos Community, which now numbers nearly 1/3rd of the population over the age of 15.
Social Climb has worked with all aspects of social media, teaching, sharing and consulting with business, government and local non-profits. And, given the unique growth, high loyalty and referral rates, young ages, large family size, along with the high Internet, texting and Smartphone online usage, social media is not an option, but a requirement to successfully serve the Latino market.
? Website design
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Social Climb is a professional services and marketing firm, specializing in helping organizations to strategically create, implement, track and monitor customized marketing and business development programs. Providing educational seminars, training and a full line of marketing services, the organization serves a cross-section of small business, non-profits and government organizations.
Social Climb was started by CPC, Jamie Gallegos, former corporate Xerox associate, successful founder/president of Aztec Professional Services and noted Denver Recruitment trainer and maven. Partner, Debra Rodriguez, is a well established, sales, advertising and marketing trainer and consultant.
Gallegos created Social Climb after achieving unprecedented social media success with her own business. Beginning with a simple Twitter Campaign, Jamie was quickly able to multiply her own professional connections, to grow referrals businesses and to deepen participation with existing clients. Parlaying this initial success, she began to research, study and use effectively, numerous additional social media platforms. As her knowledge and success grew, she began helping others, doing training and speaking engagements and, completed to become a Certified Social Media Strategists, Educator, Trainer and Mentor.
While looking for a sales person, Gallegos met Rodriguez and the rest is history. Having successfully worked with Times-Mirror Corporation and The Denver Post, Rodriguez has worked with clients from all industries, including government and non-profit organizations. As an independent media consultant, Debra is most proud of former clients like The Rocky Mountain News, The North Dakota Newspaper Bureau and The Texas Association of Mortgage Brokers. Tapping into Rodriguez’ two decades in advertising, marketing, PR and sales development, the two have built a business providing consultation, direction and comprehensive marketing strategies and programs.
From the article, "Are Retail Giants Sleeping on Hispanic Opportunity?"
"Due to cultural factors and values, Hispanics are buyers of premium products who don’t compromise much when it comes to providing for our (larger) families. For example, if one measures the lifetime spending potential of an average household from today through its projected lifetime, you will see that Hispanic households will actually spend more, not less than white non-Hispanic households, to the tune of about 48 percent in food consumed at home and away, 82 percent in apparel and 22 percent in personal care products. The greater lifetime spending is due in part to the younger ages of Hispanics, their longer life expectancy and family sizes."
AMDS Executive summary report at www.geoscape.com/amds http://www.csnews.com/print-topstory-are_retail_giants_sleeping_on_hispanic_opportunity_-58818.html
From the US Census Study 2010 – The Growth of Latino Market
"Colorado’s Latino population exceeds this national average, yet the number nationally, pales when compared to Denver’s near 32% Latino population! In fact, over 49% of the growth of the overall American population growth is found in the Latino market.1"
This unprecedented growth shows no sign of slowing, and has resulted in an upsurge of Hispanic owned businesses, as well as a huge increase in traditional businesses choosing to target this lucrative market.
In our current economy, this market alone could be the difference between surviving and not surviving today. Social Climb Latino is working to be the "go-to" marketing firm for the organizations that need to sell more, earn more by attacking this previously hidden market.
From the Study, "The State of Hispanic Homeownership", by the National Association of Hispanic Real Estate Professionals
Minorities and immigrants are expected to drive growth in housing demand because of their population size, age and greater propensity to be married with children. Within the next 15 years, they are expected to drive demand for condominiums, smaller starter homes and first trade-up homes. They are also expected to represent a rapidly growing segment of the middle and middle-upper markets for housing. For Hispanics, in particular, a few other favorable trends should help increase their rate of homeownership over the next several years including:
• Hispanics are now the largest minority group in the country and represent a growing portion of the age group involved in most home sales – 26 to 46 years of age.
• More than other population groups, Hispanics can pick up stakes and move to other parts of the country in search of better jobs and more affordable housing.
• Hispanics continue to attain steady gains in population, income, education and entrepreneurship. Their work ethic, strong desire to succeed, larger size of families and purchase power are enabling more of them to achieve homeownership.
• More Hispanics can now afford to buy a home, especially in the suburbs, inner cities and in small towns. Lower price values in homes, particularly at the lower end of the market, are making homes more affordable than at any time in the last 40 years.
• Record low interest rates, government-backed loans and less predatory lending are making sustainable homeownership more affordable.
More Latino Facts. . .
Latinos Are More Mobile
? More than 87 percent of English-speaking U.S. Hispanics owned a cell phone, vs. 80 percent of non-Hispanic whites.
? compared to the general American population, Hispanics use their cell phones more often, and they use more features on their phones
? young Latinos tend to text message, talk on their phones and use a social networking website more than anything else
? Latinos are less likely to meet someone in person, talk from their home phone or use email to communicate
? Almost 90 percent of Hispanics own a mobile device, with 53 percent using their smart phone to access the internet
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